exchange4media :: In a strategic move, Coca-Cola India has roped in Bollywood film star to endorse its flagship brand Coca-Cola in the highly competitive segment. Prior to this move, a number of leading cine stars have lent their names to promote the Coke brand (including Aamir Khan) in the last few years.And now Vivek Oberoi is Coke%u2019s new brand ambassador.
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