Beyond Location-Based Content


Forget coupons and advertising; the next frontier for location-based wireless services is the location-appropriate downloadable app. Interesting applications could be developed on this, such as delivering better sports stats to sports fans watching a game in a stadium. ā€œI like the idea of walking into a stadium and automatically getting a rich, location-specific application. And Iā€™m sure stadium owners would be happy to have the option to disable these apps as users leave ā€” making the application part of the draw to the stadium.ā€ The story mentions two Swedish companies developing such applications.

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