Yahoo Goes Broad, While Google Sticks to Roots: A good analysis by Jimmy Gutterman, on the differences between the two companies’ strategies. Asks the question, if Google is the most useful site, wouldn’t you pay for it? “Does Google want to find out if its devotees will pay to search? As it ramps up for an expected IPO next year, the company is likely to continue its slow, sturdy, conservative approach to generating revenue. But Google is sitting on the one thing that everyone needs when they’re on the Web. Isn’t that worth paying for?”
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