Weatherbug May Rain on’s Parade


A very interesting experiment by a little-known upstart called Weatherbug, which is giving online giant a run for its money. And this is innovative, though I think not new: “Weatherbug also includes a feature that allows people to get the weather information for free by picking which advertiser they see the most. ‘We applied for a patent on the concept of choosing your own advertiser,’ Jedynak said. For instance, someone tired of being bombarded with mortgage ads might instead decide to see ads from For those users who don’t want any ads, a premium version is available for $19.95 per year.”

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