Sony Pictures Digital Hires RelaNetworks’ Exec. to Drive Subscription Entertainment Services

Steve Banfield has joined Sony Pictures Digital as senior VP of technology–he joins from RealNetworks. “In the newly-created post, he will…be responsible for building the infrastructure to support the company’s many consumer-driven digital entertainment businesses, including SoapCity and Screenblast, as well as developing platforms and identifying technology solutions for future consumer products and services to be delivered to an audience of millions of consumers seeking entertainment.”