AOL Needs Stonger Central Management to Drive Subscription Strategy: That’s the opinion of Ken Auletta, the media columnist for the New Yorker. “To get these [AOL] divisions to provide exclusive content to AOL requires strong central management that induces the parts to sacrifice their own profits for the good of the whole. This will require a cultural change in the company, for Time Warner has traditionally decentralized power.”
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post