AOL Begins Integrating Times’ Content: Ned Desmond, currently president of the company’s Business 2.0 magazine, has been chosen to oversee the integration of Time Inc. content into the AOL service, according to this story. “Executives at Time Inc. said that the appointment of Mr. Desmond, long a favorite of Mr. Huey and of Norman Pearlstine, editor in chief of Time Inc., indicated that Time Inc. was serious about improving the relationship and making content from the magazines a significant part of the proprietary service. They added that his role would include shaping the digital strategies of magazines, like Time and Sports Illustrated, that are not now scheduled to become part of AOL.”
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