Yahoo CEO Sees Subscribers Ahead

Yahoo CEO Sees Subscribers Ahead of Forecast: Yahoo will end 2002 with more subscribers than it expected and is on track for industry-defying ad sales growth in 2003, its CEO said Thursday. Yahoo would pass its target of 2 million subscribers by the end of the year.

Through the third quarter, 70 percent of the company’s subscription revenue came from four services: Internet access, personal ads, extra e-mail storage and the ability to access Yahoo mail through standard e-mail programs.

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