Online Movie Site Movielink Picks

Online Movie Site Movielink Picks McCann for its Ad Campaign: Movielink, the online movie subscription service which launched Nov. 11, has hired Interpublic Group’s McCann-Erickson to handle its ad account. Sources estimated the account to be worth $5-10 million.

Online ads running now on entertainment sites are aimed at educating consumers about Movielink and stress that the films are downloadable…Offline ads are expected once Movielink’s 90-day testing period is complete. The client is considering all media forms except TV.

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