How to Avoid the Top

How to Avoid the Top 5 Subscription Marketing Mistakes: ContentBiz examines 10 sites and analyzes their subscription marketing mistakes (and suggests changes). “The game for 2003 is not about getting consumers over the shock of being asked to pay online. It’s about convincing them to pay for a particular site or newsletter. While this is getting easier to some degree because consumers are more and more used to paying for online content, it’s also getting harder for existing subscription titles because publishers have plucked the low-hanging fruit — your biggest fans who were easiest to convince to subscribe.”

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