Behind the Scenes: The Demise


Behind the Scenes: The Demise of Media Unspun: In a Q&A with’s Jonathan Dube, Media Unspun publisher Jimmy Guterman says the only way for independent Web publishers to survive is by banding together as a network to “preserve our idiosyncratic voices, but share a business back end.”

“And we needed to launch as soon as possible after Media Grok’s demise, rather than wait six months or six years or how ever long it takes for business prospects to brighten.”

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