Real Starts Free Two Day Trial Scheme, With an Ad Campaign


RealNetworks has launched a promotion offering free access without the use of a credit card to its subscription-based media service that features streaming audio and video content . A full-page ad in today’s The New York Times carries the headline “Free samples to the first 300 million who sign up.” The 300 million figure refers to the number of U.S. households. Online ads appear on CBS Sportsline,,, Lycos and other consumer online properties.

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