Online Dating’s New Love: IM: IM is catching on as the next step in online dating sites. “Yahoo, the online hub for personals advertisements, attests to IM’s allure. At least half of its Personals couples had around 25 IM conversations, but exchanged only five phone calls and up to 10 e-mails in the first three weeks of meeting, the company said. Yahoo set the stage for better communication among subscribers with new IM features this summer.” Personally, I think the figures are misleading, as you cannot equate the number of IM conversations with phone or e-mail communication. Text or video/audio IM services will not be as popular as these dating sites and analysts predict…anonymity and persona building is what has driven these sites. These instant services give away a bit too much.