Blog Post’s Price Increase to Generate’s Price Increase to Generate $5 Million in Additional Revenues in 2003: This according to the Q3 10-Q filed by’s parent company Dow Jones. In July 2002, the company implemented a 34 percent subscription increase for bringing the standard annual subscription price to $79. Dow Jones’ Consumer Electronic Publishing division, which includes, saw its revenues increase by 5.2 percent to $12.03 million. The increase was due to “a 24 percent improvement in display/banner advertising coupled with increased subscriber revenue, which was offset by a decrease in licensing and content distribution revenue.”