Allied Services Key to iVillage’s Future: A Q&A with iVillage CEO Doug McCormick. IVillage has been moving away from purely ad revenues and has introduced allied premium services such as iVillage-branded vitamins, and most recently, an iVillage-branded ISP. Similar branded ISPs have also been launched by Yahoo and Disney.
“I think the ISP is the same as cable companies that offer premium content. People know if they want to get something extra they have to pay for it…So we keep adding things, like digital stores. We’re still selling seminars to our monthly visitors who use the site for free, but it’s very possible that the seminar will be made free to our ISP customers.”