Factiva CEO as the Paid

Factiva CEO as the Paid Content Evangelist?: Factiva PR machine is trying to position its CEO Clare Hart as the paid content industry expert. The release, issued Tuesday, says that Hart “is available to discuss recent trends in consumers paying for online content.” Sounds kinda desperate, if you ask me. And not the best PR strategy for such a big company.

“Among the other issues Clare can discuss:

–How consumers are learning the lesson that successful businesses have always known: valuable information has a price

–The value of customization and personalization: the key to successfully gathering the right information without wasting time

–How to determine if you are paying for the right information that will help you and your company make better business decisions

–How Factiva can help businesses save valuable time and money by providing personalized, relevant information.”

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