iVillage’s Subscription Revenues for Q2,02:

iVillage’s Subscription Revenues for Q2,02: In iVillage’s 10-Q filed for the second quarter of 2002, the company declared that it expects to continue to receive revenues from new initiatives involving subscription-based properties, the sale of iVillage-branded products and the sale of research.

Revenues from PAG unit–PAG is a website which offers an extensive database of women’s organizations and websites to subscribing companies and members–came in at about $0.8 million, almost 5 percent of its total revenues of $16.1 million.

Revenues from licensing portions of iVillage’s content, and fees from chart sales through Astrology.com, also accounted for about 5 percent of iVillage’s total revenues, that is, about $0.8 million, down from about $1.5 million in the year-ago quarter.

Revenues from “new initiatives involving online subscription-based properties and the sale of research” accounted for approximately 2 percent of revenues, that is about $0.32 million.

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