The Association of Online Publishers (AOP), a newly-formed online publishers association in U.K., has struck a deal with BT to help in the development of the new BT Click&Buy micropayment service. BT has signed a one-year deal with the AOP to sponsor its events. It will also become a partner, to work with AOP members on product development and online payment strategies, such as creating corporate payment systems as well as in consumer services.
BT announced its first 20 partners for the service last week, including Motley Fool and Rivals Digital Media. The AOP is also now working on a number of guidelines for the online publishing world. The first set will be best-practice guidelines for the charging of content online.