OPA Report Needs Some Drastic

OPA Report Needs Some Drastic Improvements: Anne Holland touches upon some very legitimate concerns on the Online Publishers Association‘s recent paid content report. Among the improvements suggested in future research studies: clear separation of B2B and B2C sites, clear demarcation of single purchases, more research into trail conversions, and tracking newbie content buyers vs. people who’ve bought content before.

On trail conversions:

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