’s Sponsored Premium Content Strategy:’s Sponsored Premium Content Strategy: Rich Gordon points out’ rather innovative strategy for its premium content: “I requested an e-mail alert for stories about “E-commerce, the Internet, and mobile e-business” published in The Economist. When I clicked on the headline link in today’s newsletter, I got an interstitial screen that said: “This is a premium content article on that is normally available only to subscribers. You have access to this article at no charge because this part of the site is sponsored by Inter-Continental Hotels and Resorts.” Essentially, is selling a sponsorship for content that would otherwise be behind the registration screen.”

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