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Digital Versions of Magazines Picking Up Momentum: Digital download versions of magazines are picking up some momentum. Today, Technology Review magazine announced that it was starting an electronic version, using Zinio‘s technology.
“In the month since Technology Review began testing the service in earnest, Mr. Journey said, the magazine has signed up 3,000 international readers–a 20 percent increase in the its foreign subscriber base, and fully 30 percent of the first-year goal for digital subscriptions. Subscribers pay $30 annually, which is the same as the printed version in this country. But for overseas subscribers, who pay $64 a year for the magazine, the digital version is much more affordable. Mr. Journey said his company earned about 30 percent more profit on digital subscriptions than printed versions, because of the lower costs of distribution”