How Dating Sites Work to Convert Free User to Paid (subscription required) : An interesting story with lessons for the media/content industry: how online dating sites are trying to convert free users to paid subscribers. It’s free to set up a profile, and gawk at other users, but if you want to drop them a note, you’re supposed to pay first — and many users weren’t. The dating sites are now cracking down on users who cheat by putting out their e-mail in the profile.
Free to paid subscriber conversion rate is about 10-11 percent, according to the story.
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