SportsLine.com’s Subscription Fantasy Sports Products Gain Traction During Q2

Sports network SportsLine.com’s losses decreased to $16.3 million, on $11.0 million in revenue, an improvement of 41 percent compared to the net loss of $27.4 million in Q2, 2001.

“The conversion of the fantasy baseball league management product back to a fee-based product resulted in approximately $1.5 million in billings…Approximately 12,000 paid leagues have been formed, more than twice as many paid leagues as in 2000, the most recent year for pay fantasy baseball products. In addition, more than 8,000 fantasy baseball teams have been formed for the company’s other premium pay products.”

“SportsLine.com launched its fee-based fantasy football products earlier this month, with the anticipation that revenue would be at least two to three times greater than fantasy baseball revenue. In less than three weeks, the sales trends have been very positive, as fantasy football revenue is already roughly the same as what the Company billed for the entire fantasy baseball season.”

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