IVillage Launches Book Series: In an attempt to shore up revenues from sources other than online advertising, iVillage (Nasdaq: IVIL) has launched a book series in association with Rutledge Hill Press. The first four books are expected to launch during the first two quarters of 2003 with additional titles planned for the second half of 2003. IVillage will receive a share of royalties from the sale of all books.
Last month, the company also launched a line of company- branded vitamins and so-called nutraceutical supplements.
The woman-focused network of sites has launched various subscription services like sex-improvement courses and astrological charts over the last year. For more details, read the story I wrote on iVillage’s subscription plans (free registration required).