Barron’s, the financial weekly from Dow Jones, has launched an electronic edition using NewsStand’s technology. The promotional subscription price currently is $5.99 per month for the first two months. Thereafter, subscriptions will cost $11.99 per month. Single copies may also be purchased for $3.50.
The company expects “great demand for the new NewsStand version, especially in those markets that don’t receive Saturday delivery. If the project is a success, Dow Jones might consider a NewsStand version of The Wall Street Journal, a spokesman said, but no decisions have been made.”