NASCAR Driver’s Subscription Club: Legend

NASCAR Driver’s Subscription Club: Legend Mobile has entered into an agreement with NASCAR Winston Cup driver Mark Martin, to develop branded mobile phones, face plates and subscription services including Martin-related news and games. The subscription service will include premium content, games, and ring tones. “Subscribers to premium services will be able to receive daily messages from him on a variety of subjects such as qualifying, race results and fan club information. Additionally, subscribers will be able to use their phones to receive special communications prior to a race or personal appearance.”

Legend has been developing a specialty in celebrity-branded wireless clubs and has other clients such as recording artists Nelly and Christina Aguilera.

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