Pay Up or Log Off

Another one of those “pasty white” stories on paid online content. The usual suspects are interviewed for the story, including,, RealNetworks and others. The key takeaway: most general interest/consumer sites interviewed for the story are trying a mix of free and paid services.

Best quote: “The problem with being free is that you’ve got no leeway at all. You’ve got no way to promote or do discounts because you have an ARPU (average revenue per user–we’ve borrowed that from the mobile people) of zero,” said Steve Bowbrick, CEO of

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