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Why Film Studios Won?t Be

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Why Film Studios Won?t Be ‘Napsterized’: Microsoft’s head of its digital media division Will Poole offers his opinion on why he thinks movies will not go the way of music industry. The film industry, it seems, has learned from the woes of the music industry and are more willing to work with startups like Intertainer, CinemaNow and SightSound.

“Consumers already accept several pay-per-view models: premium channels, such as HBO; cable- and satellite TV-based PPV movies on TV; and VHS and DVD rentals. Because they?re already comfortable with these PPV models, many will be eager to try new mediums such as the Internet. It?s an exciting time for consumers and the industry. If we all come together, exciting and compelling content really will be just a click away.”