Making Gamers Pay: This is

Making Gamers Pay: This is a complex conundrum–the fact that online gaming has become hugely popular makes it very difficult for gaming companies to get casual users to pay up. The BBC story reports on the efforts of online gaming companies in U.K. to retain more loyal customers, and make them pay.
Solution: Pay-to-play systems, which involve a small monthly or annual fee for which subscribers get guaranteed places to play, access to bookable servers for their own games, the latest updates and special events.

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