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Gossip Is The Latest Killer App

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Tom Cruise’s rupture with Paramount and his freakish behavior overall are the premium fuel that gossip/celebrity blogs feed on. Gossip, Red Herring reports, is the new killer app for all sorts of Web 2.0 content plays. To be sure, gossipy, snarky celebrity-infused content is feeding blogs, mobile/wireless applications, games, online betting, and social networking sites like nobody’s business. Offline print pubs — gossip rags like Star and UsWeekly –are finding it difficult to compete with the upstarts and all have started blogs to try to compete with the acid-tongued, snarkier Web-only fare. But they can’t really compete when their online businesses threaten to cannibalize their print productâ