Comments on: YuMe Gets Microsoft’s Unsold Inventory

By: comScore Reinstates YuMe, for Now « NewTeeVee

comScore Reinstates YuMe, for Now « NewTeeVee — Fri, 15 Aug 2008 19:07:03 +0000

[...] after complaints that YuMe had unfairly claimed all of MSN’s traffic (YuMe recently scored a deal to sell video ads on Microsoft’s unsold inventory), the web measurement firm had [...]

By: comScore Downgrades YuMe « NewTeeVee

comScore Downgrades YuMe « NewTeeVee — Thu, 31 Jul 2008 00:27:29 +0000

[...] counted. It received credit for the entirety of MSN’s page views despite only serving ads on a portion of Microsoft’s unsold inventory, they [...]

By: YuMe Breaks into Top 10 Ad Networks « NewTeeVee

YuMe Breaks into Top 10 Ad Networks « NewTeeVee — Tue, 22 Jul 2008 10:00:33 +0000

[...] Breaks into Top 10 Ad Networks On the strength of its recent Microsoft deal, YuMe, the Redwood City, Calif.-based video ad provider, entered comScore’s ranking of the [...]