Comments on: YuMe Breaks into Top 10 Ad Networks

By: comScore Reinstates YuMe, for Now « NewTeeVee

comScore Reinstates YuMe, for Now « NewTeeVee — Fri, 15 Aug 2008 18:14:58 +0000

[...] newly released July U.S. ad network rankings. The video ad startup had previously been awarded the same spot in June, but after complaints that YuMe had unfairly claimed all of MSN’s [...]

By: Kev

Kev — Mon, 04 Aug 2008 15:08:06 +0000

Yume is so gaming comscore, to show their coverage is much bigger than it actually is. It's like saying if I buy an ad impression on a publisher (JUST one ad), I get to count ALL of the publishers video and non-video traffic. Maybe they are counting on advertisers being stupid enough to fall for that.

By: comScore Downgrades YuMe « NewTeeVee

comScore Downgrades YuMe « NewTeeVee — Wed, 30 Jul 2008 23:42:13 +0000

[...] comScore Downgrades YuMe When comScore released its U.S. ad network rankings for June last week, YuMe was at No. 8, a noteworthy feat considering the young startup serves only video ads. We thought the company breaking into the top 10 was impressive enough to post about it. [...]

By: Molly Glover Gallatin

Molly Glover Gallatin — Thu, 24 Jul 2008 00:30:14 +0000

In the spirit of full disclosure, I work for YuMe, but wanted to clarify why we are using MediaMetrix. Unfortunately, right now there is not a great solution in the marketplace for measuring video ad networks. We are currently not publicly reported in VideoMetrix because this measures streamed content, which we don't do. We only serve ads into video content for publishers that have joined our Network. comScore is working on a better ad network solution in VideoMetrix, but this is not yet available. The other key thing to note is that the MediaMetrix Ad Focus report is focused on a network's potential reach and even though our primary focus is on serving ads into video, we also serve in-banner video ads, so this report is actually a good proxy for our network's potential reach.

By: Anonymous

Anonymous — Wed, 23 Jul 2008 12:37:01 +0000

@liz my point was that Yume does not serve display ads (which the MediaMetrix report is used to gauge). They serve ads into video streams only. Using a metric such as page views to gauge video views is a pretty odd method. As I said, Comscore has another report which is called VideoMetrix which is where you would expect Yume to be showing up. You would also expect them to be using the numbers from there to estimate the audience size. What the page views of the sites in their network has to do with video views is the question you should have been asking before you published.

By: Tim Street

Tim Street — Tue, 22 Jul 2008 17:49:06 +0000

Sure would be nice to see one of these big video advertising networks sell ads on RSS / QuickTime instead of just flash.

Maybe that will happen now that there are so many iPhones in the marketplace.

By: Liz Gannes

Liz Gannes — Tue, 22 Jul 2008 14:59:59 +0000

Hi Anonymous, I was reporting from comScore, which didn't exclude YuMe into another category, so it seems fair to me. What's your beef?

By: Spare Me

Spare Me — Tue, 22 Jul 2008 14:31:39 +0000

This is what they claim to be part of their network?
http://www.filecabi.net/video/nsfw-videos.html

Can’t wait to buy some of that inventory.

By: Anonymous

Anonymous — Tue, 22 Jul 2008 13:57:56 +0000

Does Yume even sell display advertising? This number is from a Comscore Mediametrix report which is intended to measure page or ad impressions. Yume is a video only ad network though that does not sell in page advertising. Rather misleading dont you think? A better number to look at for Yume might be in the Comscore VideoMetrix product.

I am surprised that NewTeeVee is adding to the confusion by passing the information with no investigation or analysis.