YouTube’s New Inline Ads: Screenshots
YouTube is experimenting with inline ads, showing a text ad at the bottom of its player as a video is playing. If a user clicks on the text, a video ad expands and appears layered on top of the player. The ads are also clickable from a static post-roll. Examples are shown below in screenshots from a My Chemical Romance music video.
Update: Embedding the video here to see if the ads come through when the video is on other sites. Update again: It appears they don’t (though let us know if you see them). Looks like the little yellow (rather than red) time bar indicates an ad.
Related research and analysis from GigaOM Pro:
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Looks like confirmation of content ownership may be a requirement. Maybe that goes without saying! lol. Big story.
I’m told that there’s always been two different players used by YouTube, one for onsite and one for embedding – so it makes sense that they’d start with the first before moving to the second, presuming they ever do. MySpace TOS and all, you know.
someone has been carefully watching videoegg…..
There was a story that was run here about Google sending its top Product guy Shashi Seth to head Monetization efforts at YouTube. Looks like with the announcement of the revenue sharing program with users and these video ads experiment he has already started. I am impressed with what I have seen of both these things so far and am quite positive that YouTube will get it right. Way to go YouTube!
Another one of those annoying things on the web.
what was wrong with it before??
Props to YouTube for not using icky prerolls like NBC does.
US only?
everything coalescing towards ads now …
but here, u-tube does it in a way which is not so irritating ;)
Am I the only one who notices that the positioning of the text ads could ruin the experience of watching foreign-language vids with subtitles?