http://gigaom.com/video/youtube-rolls-out-in-video-ads/ Fri, 10 Feb 2012 21:40:26 +0000 hourly 1 http://wordpress.com/ http://gigaom.com/video/youtube-rolls-out-in-video-ads/#comment-449575 Thu, 22 Oct 2009 18:04:03 +0000 http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-449575 [...] some evidence that the traditional pre-rolls people have done did not work.” From Aug. 2007, when YouTube introduced overlay ads: When asked what kind of ad formats did not test well with the [...]

]]> http://gigaom.com/video/youtube-rolls-out-in-video-ads/#comment-449574 Fri, 17 Jul 2009 14:59:54 +0000 http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-449574 [...] the format early on for being unfriendly to users. In August 2007, a YouTube product manager told us, “Pre-rolls and post-rolls did not perform well on our platform. [In our testing,] 75 percent of [...]

]]> http://gigaom.com/video/youtube-rolls-out-in-video-ads/#comment-449573 Thu, 16 Jul 2009 22:47:58 +0000 http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-449573 [...] the format early on for being unfriendly to users. In August 2007, a YouTube product manager told us “Pre-rolls and post-rolls did not perform well on our platform. [In our testing,] 75 percent of [...]

]]> http://gigaom.com/video/youtube-rolls-out-in-video-ads/#comment-449572 Wed, 20 May 2009 18:29:01 +0000 http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-449572 [...] has generally shied away from doing pre-roll ads on YouTube and argued that they did not perform well on the service, but [...]

]]> http://gigaom.com/video/youtube-rolls-out-in-video-ads/#comment-449571 Fri, 24 Apr 2009 06:12:55 +0000 http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-449571 [...] is still resisting this move because, unsurprisingly, its research has shown that pre-roll ads are very unpopular with its users. Interestingly, on its own site, ITV features a sponsored player, but no pre-roll [...]

]]> http://gigaom.com/video/youtube-rolls-out-in-video-ads/#comment-449570 Thu, 23 Apr 2009 20:45:10 +0000 http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-449570 [...] is still resisting this move because, unsurprisingly, its research has shown that pre-roll ads are very unpopular with its users. Interestingly, on its own site, ITV features a sponsored player, but no pre-roll [...]

]]> http://gigaom.com/video/youtube-rolls-out-in-video-ads/#comment-449569 Thu, 23 Apr 2009 20:35:28 +0000 http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-449569 [...] is still resisting this move because, unsurprisingly, its research has shown that pre-roll ads are very unpopular with its users. Interestingly, on its own site, ITV features a sponsored player, but no pre-roll [...]

]]> http://gigaom.com/video/youtube-rolls-out-in-video-ads/#comment-449567 Thu, 23 Apr 2009 20:26:16 +0000 http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-449567 [...] is still resisting this move because, unsurprisingly, its research has shown that pre-roll ads are very unpopular with its users. Interestingly, on its own site, ITV features a sponsored player, but no pre-roll [...]

]]> http://gigaom.com/video/youtube-rolls-out-in-video-ads/#comment-449566 Thu, 23 Apr 2009 20:24:20 +0000 http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-449566 [...] is still resisting this move because, unsurprisingly, its research has shown that pre-roll ads are very unpopular with its users. Interestingly, on its own site, ITV features a sponsored player, but no pre-roll [...]

]]> http://gigaom.com/video/youtube-rolls-out-in-video-ads/#comment-449565 Thu, 23 Apr 2009 20:17:22 +0000 http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-449565 [...] is still resisting this move because, unsurprisingly, its research has shown that pre-roll ads are very unpopular with its users. Interestingly, on its own site, ITV features a sponsored player, but no pre-roll [...]

]]> http://gigaom.com/video/youtube-rolls-out-in-video-ads/#comment-449564 Thu, 23 Apr 2009 20:17:12 +0000 http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-449564 [...] is still resisting this move because, unsurprisingly, its research has shown that pre-roll ads are very unpopular with its users. Interestingly, on its own site, ITV features a sponsored player, but no pre-roll [...]

]]> http://gigaom.com/video/youtube-rolls-out-in-video-ads/#comment-449563 Thu, 23 Apr 2009 20:10:33 +0000 http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-449563 [...] is still resisting this move because, unsurprisingly, its research has shown that pre-roll ads are very unpopular with its users. Interestingly, on its own site, ITV features a sponsored player, but no pre-roll [...]

]]> http://gigaom.com/video/youtube-rolls-out-in-video-ads/#comment-449562 Wed, 12 Nov 2008 19:22:51 +0000 http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-449562 [...] be “the primary driver of monetization for video,” not contextual advertising. But YouTube also naysayed pre-rolls for most of its life before rolling them out on Friday. It’s actually a little strange that [...]

]]> http://gigaom.com/video/youtube-rolls-out-in-video-ads/#comment-449561 Fri, 10 Oct 2008 19:03:14 +0000 http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-449561 [...] had long said pre-roll ads were too intrusive for its audience, but over the last year it has started indicating [...]

]]> http://gigaom.com/video/youtube-rolls-out-in-video-ads/#comment-449560 Thu, 10 Jul 2008 00:54:23 +0000 http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-449560 [...] that YouTube would consider something as counter to its philosophy as showing pre-roll ads, which the company itself has acknowledged that its users despise. But I guess that’s what happens when you’re trying to milk 4 [...]

]]> http://gigaom.com/video/youtube-rolls-out-in-video-ads/#comment-449559 Wed, 09 Jul 2008 15:28:31 +0000 http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-449559 [...] for the company. Last year, when we talked to then-head of YouTube monetization Shashi Seth he said: “Pre-rolls and post-rolls did not perform well on our platform. [In our testing,] 75 percent of [...]

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