Comments on: Will Doritos Spawn a UGC Ads Comeback?

By: Got Ideas? Tech-Sponsored Contests Abound This Summer

Got Ideas? Tech-Sponsored Contests Abound This Summer — Mon, 29 Jun 2009 20:59:21 +0000

[...] Amazon, which traditionally hasn’t relied on ads to promote its business, is hosting a contest this summer that asks people to submit 30-second TV commercials. Contestants can win up to $20,000 in Amazon Gift Cards, and their winning commercial will be shown at the Gen Art film festival in New York. The contest is reminiscent of previous user-generated advertising competitions hosted by Heinz, Doritos and Dove, which the folks over at NewTeevee have covered. [...]

By: Will Doritos Spawn a UGC Ads Comeback? « NewTeeVee | Real Big Firm

Will Doritos Spawn a UGC Ads Comeback? « NewTeeVee | Real Big Firm — Fri, 06 Feb 2009 21:40:54 +0000

[...] Will Doritos Spawn a UGC Ads Comeback? « NewTeeVee. Joe and Dave Herbert’s “Free Doritos” commercial not only won the brothers the Dorito’s contest (and a cool $1 million), nabbed the top spot on USA Today’s Ad Meter and was voted favorite ad by the YouTube and Hulu audiences, but according to a new survey released by comScore yesterday, Doritos enjoyed the biggest improvement in consumer perception among advertisers in Super Bowl. [...]

By: Mark Schoneveld

Mark Schoneveld — Fri, 06 Feb 2009 19:55:11 +0000

We certainly hope so!

Actually, we have had a lot more companies interested in our 'crowdsourced' creative solutions lately. While not really UGC contests, per se, we are taking more of a hybrid approach to a commercial marketplace where indie and freelance videographers can sell their commercials to our clients and build up their commercial portfolio. It seems to bring together the best of both worlds.