Comments on: Why an iTunes TV Subscription Service Makes Sense

By: Would you pay for a iTunes TV Subscription Service? | dashPunk

Would you pay for a iTunes TV Subscription Service? | dashPunk — Wed, 02 Sep 2009 14:02:20 +0000

[...] I am torn about the idea of an iTunes Subscription service. Rumors are swirling again that it might me on the way. A subscription service from Apple consisting of a $35 or so monthly fee for access to a large and complete library of current-season television episodes via iTunes would fit well into the TV networks’ overall content strategy — Hulu has proven there is a demand for streaming full episodes, and the cable companies have long shown that consumers are willing to pay for access(NewTeeVee). [...]

By: OhhJohnny

OhhJohnny — Tue, 01 Sep 2009 23:25:27 +0000

I agree with the logic of this post, but I think it's not taking the licensing deals into account. I don't think the tv makers give Apple carte blanch with the content - I'm sure there are specifics about how and what can be sold. I don't know if the content creators would allow this because it could undercut their own offerings.

By: Mike Berkley

Mike Berkley — Tue, 01 Sep 2009 14:32:17 +0000

Good analysis. There will definitely be an Apple TV. However, TV networks are concerned about giving Apple too much power / leverage. They watched Apple take control of Music industry; TV networks won't make the same mistake.

By: Single Russian Lady

Single Russian Lady — Tue, 01 Sep 2009 13:12:09 +0000

hello, the major factor of the future popularity of an itunes tv is really a massive pre-built market in the millions of people, like it was mention in the post. we already know the superb quality of apple products, that't why it is very easy to believe that itunes will be something outstanding as well.

By: DaveZatz

DaveZatz — Tue, 01 Sep 2009 12:08:33 +0000

I think we need an analyst scorecard so we can keep track when bold predictions don't come to pass. Just sayin'. ;)

By: HmmConvenient

HmmConvenient — Tue, 01 Sep 2009 09:43:51 +0000

$35 would be a significant cost for this service. Consider, $30 for broadband + $35 for this service would end up being "about" the same cost as a digital cable package. More likely iTunes would resemble Netflix in terms of pricing and content library.