It is obvious that a cull has to occur, there are too many choices with no differentiation. Some of these companies listed on Marketing Mechanics graphic [honestly, it is a graphic not a report] are walking wounded, and will be gone soon if not already – permissionTV, MOVE, etc.

The Market Snapshot is an ongoing piece of research. Our main goal has been to help content providers understand the various pieces and considerations that go into a full content delivery solution, expanding beyond what has been atypical focus on Content Delivery Networks.

We have published two editions of the Market Snapshot, the most recent made available in September of 2008. Our Snapshot is built from publically available information and to date focused on what each company supplies directly, vs what they might offer through partnerhsips, etc. The companies which we include have the opportunity to review and correct our information prior to publication. Of course we apologize for and work to eliminate any errors in our information.

The Digital Video Delivery market is complex and constantly evolving. In recognition of this, we are working on new ways to present trends and solutions and will be pleased to keep NewTeeVee readers up-to-date as we evolve along with the market.

Ellen Grace Henson
Managing Director
Marketing Mechanics
egh@mktgmech.com

We are proud of Endavo Media’s evolution over the past five years to what is now a private company focused on digital media management and delivery services, and we’re even more encouraged by the immediate outlook for our entire industry. Again, I am sorry for any confusion this may have caused. Please feel free to contact me anytime at peter(at)endavomedia(dot)com.

Peter Contardo, EVP and CMO, Endavo Media

I certainly agree Liz, but still, a little source checking / background research would have been nice. The chart was plagiarized from a research firm that did an objective (if not 100% accurate) assessment of the top players in the field. Endavo then added their own, subjective view of their capabilities, conveniently checking all the boxes for themselves.

At best this is a press release, and at worst deceptive marketing. We all might expect that from an “also-ran” player like Endavo…the problem is, you’ve given it a legitimate platform by re-posting it here with no more background than a quote from their website.

This chart appears to be pulled from another previously published source. The original can be found here: http://www.mktgmech.com/

Chris, ExtendMedia

They have a distributed transcoding solution that all of these companies and their end-users could benefit from…

The chart in this post does not accurately reflect the capabilities of thePlatform. thePlatform does support promotion/recommendations, ad support, live streaming, settlement, and use of P2P. Beyond the features in this chart, we find that customers also consider a number of other factors, including: the ability to scale, the versatility of an open system architecture that works with a wide ecosystem of partners, multi-platform support (mobile/PC/TV), and a proven track record of success.

Marty, thePlatform

I was also under the impression that BrightCove would allow you to upload content for transcode/ encode as part of their services?

Ooyala, though not listed in the chart by Endavo, is one of a few companies to develop its own intelligent video delivery solution that does not require the end-user to download a plugin to watch video. Our adaptive technology ensures the viewer gets the best video experience possible, based on their computing resources. We also offer a very comprehensive feature set which includes transcoding, analytics, advertising, syndication, video delivery, content management, Interactive Video, an API suite, and many more features explained on our site at http://www.ooyala.com/backlot. Sign up for a Backlot account and try it for free.

Alexa Lee, Ooyala

Kaltura provides an open source alternative to the proprietary solutions in the market.

We offer custom video solutions for publishers, downloadable video packages for leading web platforms like WordPress, Drupal and MediaWiki, as well as an open framework for integrators and developers to build their own video applications.

Castfire (www.castfire.com)
The Feedroom (www.feedroom.com)
Twistage (www.twistage.com)
Episodic (www.episodic.com

Mark