Comments on: What Role Should Product Placement Play? http://gigaom.com/video/what-role-should-product-placement-play/ Fri, 25 May 2012 13:49:22 +0000 hourly 1 http://wordpress.com/ By: Sebastian Gary http://gigaom.com/video/what-role-should-product-placement-play/#comment-447022 Thu, 05 Jul 2007 20:59:46 +0000 http://newteevee.wordpress.com/2007/05/17/what-role-should-product-placement-play/#comment-447022 Brandfame (http://www.brandfame.com/) the premier product placement agency for video-sharing websites has just launched. Email me for an invite.

]]> By: NewTeeVee » Online Video Bill of Rights http://gigaom.com/video/what-role-should-product-placement-play/#comment-447021 Thu, 24 May 2007 22:13:48 +0000 http://newteevee.wordpress.com/2007/05/17/what-role-should-product-placement-play/#comment-447021 [...] Sponsorships: Product placements are a fine line to walk. Too subtle (i.e. not disclosed) and you’re a shameless shill. Too obvious (i.e. Hiro’s [...]

]]> By: Mike N. http://gigaom.com/video/what-role-should-product-placement-play/#comment-447020 Sat, 19 May 2007 17:56:59 +0000 http://newteevee.wordpress.com/2007/05/17/what-role-should-product-placement-play/#comment-447020 “sexy French Maid” (grape ape)

]]> By: » News On Net TV - Saturday 19 May ||| tommaso.tessarolo http://gigaom.com/video/what-role-should-product-placement-play/#comment-447017 Sat, 19 May 2007 04:24:30 +0000 http://newteevee.wordpress.com/2007/05/17/what-role-should-product-placement-play/#comment-447017 [...] What Role Should Product Placement Play? Cresce il ruolo del product placement nei video Net TV: “internet product placement spending to grow 38.3 percent to $13.7 million in 2007, up from $10 million in 2006 and $7.2 million in 2005″. (tags: NetTV product placement adv advertising) [...]

]]> By: James Grant Hay http://gigaom.com/video/what-role-should-product-placement-play/#comment-447014 Fri, 18 May 2007 14:31:58 +0000 http://newteevee.wordpress.com/2007/05/17/what-role-should-product-placement-play/#comment-447014 As a consultant to the industry, we see two characteristic forecast trends emerging in the practice of product placement online.

These are as follows:

i. online video content produced in the forseeable future will be clickable and viewer activated via video hyper-links (VHL) in content for e-tail purposes;

ii. online auction marketplaces such as brandfame, storybids and our own will emerge as conduits between advertisers and content producers.

]]> By: Phil Rosenthal on product integration | backward five http://gigaom.com/video/what-role-should-product-placement-play/#comment-447015 Fri, 18 May 2007 04:34:07 +0000 http://newteevee.wordpress.com/2007/05/17/what-role-should-product-placement-play/#comment-447015 [...] Liz Gannes at NewTeeVee asks whether product placement makes her readers worried or excited. [...]

]]> By: GigaOM » What's on GigaNET http://gigaom.com/video/what-role-should-product-placement-play/#comment-447016 Thu, 17 May 2007 23:24:03 +0000 http://newteevee.wordpress.com/2007/05/17/what-role-should-product-placement-play/#comment-447016 [...] What Role Should Product Placement Play?: The role of product placement is increasingly important for the emerging online video community to discuss. Does product placement make you worried or excited? Continue reading. [...]

]]> By: Liz Gannes http://gigaom.com/video/what-role-should-product-placement-play/#comment-447019 Thu, 17 May 2007 22:42:34 +0000 http://newteevee.wordpress.com/2007/05/17/what-role-should-product-placement-play/#comment-447019 Tim, have you ever rejected a prospective product placement customer? If not, is there anything you wouldn’t consider?

]]> By: Tim Street http://gigaom.com/video/what-role-should-product-placement-play/#comment-447018 Thu, 17 May 2007 22:27:34 +0000 http://newteevee.wordpress.com/2007/05/17/what-role-should-product-placement-play/#comment-447018 I’m very excited about product placement cause that’s what our whole business model is build around. We work hard to find brands that need to explain their products or services to 18 to 34 year old males and when we find a match we have sexy French Maids explain How To use the advertiser’s product.

Without product placement we don’t create new shows.

]]> By: susan http://gigaom.com/video/what-role-should-product-placement-play/#comment-447012 Thu, 17 May 2007 20:51:20 +0000 http://newteevee.wordpress.com/2007/05/17/what-role-should-product-placement-play/#comment-447012 So what is it really that rosenthal is upset about — the fact that product integration threatens the integrity of the artistic process or the fact that the actors and writers aren’t sharing in a cut of the oreo revenue? Sounds to me like it’s the latter. . . .

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