Comments on: We Interrupt Your Web Browsing to Bring You TV Commercials?

By: We Interrupt Your Web Browsing to Bring You TV Commercials | Wood TV Stand

We Interrupt Your Web Browsing to Bring You TV Commercials | Wood TV Stand — Sun, 31 May 2009 22:56:48 +0000

[...] We Interrupt Your Web Browsing to Bring You TV Commercials Posted by root 1 hour 30 minutes ago (http://newteevee.com) According to a comment over at silicon alley insider apparently i rescued from cassette this talk that marshall mcluhan gave at johns hopkins university in the mid 1970s idg technetwork middot powered by wordpress com Discuss | Bury | News | We Interrupt Your Web Browsing to Bring You TV Commercials [...]

By: Tatiana Tugbaeva

Tatiana Tugbaeva — Wed, 13 May 2009 13:09:49 +0000

There was an article on AdAge last week that read “another major reason consumers like watching shows online is that there are fewer and shorter ads.” (http://adage.com/abstract.php?article_id=136391) Folks at ShortTail Media, and those signing up for the service, are clearly out of tune with the needs and demands of today’s consumer. There are way too many video sites out there that are more viewer-friendly and offer pretty much the same content. If you interrupt your audience’s viewing experience with a 15- or 30-second ad, people will move on. This means, you’ll lose your audience and advertising dollars.

By: Heresiarch

Heresiarch — Tue, 12 May 2009 23:51:31 +0000

I rescued from cassette this talk that Marshall McLuhan gave at Johns Hopkins University in the mid 1970s. I have not found an audio file of this talk anywhere online. So far as I know it's an original contribution to the archive of McLuhan audio. Enjoy. Rare McLuhan Audio

By: web design India

web design India — Tue, 12 May 2009 04:41:45 +0000

very cool post

By: TV commercials to interrupt web browsing : Behind The Scenes TV - The Making of New Movies, TV Shows and DVDs

Tue, 12 May 2009 02:39:22 +0000

[...] READ ARTICLE AT NEW TEEVEE [...]

By: Old Man Dotes

Old Man Dotes — Mon, 11 May 2009 20:47:53 +0000

There will be two methods to avoid these “webbomercials” entirely, neither one requiring the user to click anything:
1. The server providing the intrusive commercials will be added to the hosts file on every computer controlled by a savvy user, with an IP address of 127.0.0.1
2. MSNBC.com (and every other Web site using the intrusive commercials) will be added to local hosts files with an IP address of 127.0.0.1
Since I control the routers at the business where I am employed, both of those methods will be used; Method Nr. 1 on every computer in the company, and Method Nr. 2 on our border routers; the Web sites using intrusive ads will simply cease to exist as far as our employees are concerned. And since most of them come to me for help keeping malware off their personal PCs at home, those sites will vanaihs from their homes, too.

By: Casey McKinnon

Casey McKinnon — Mon, 11 May 2009 19:06:08 +0000

If this happens, the internet will most certainly jump the shark.

By: timekeeper

timekeeper — Mon, 11 May 2009 17:41:57 +0000

"The Medium is the Message" -Marshall McLuhan

Is the internet just becoming too commercial?

By: Scott Jensen

Scott Jensen — Mon, 11 May 2009 17:15:41 +0000

And those that are stupid enough to add this to their websites will go the way of the subscription-required news articles on Google News. People will simply avoid them and go to ones that don't do this bs.

By: The Fuzz

The Fuzz — Mon, 11 May 2009 16:09:22 +0000

Less sensitive..? Good luck with that.
Well they need to know people will just go other places for the info they need if they find your site takes too long. People feel their time is important even their time goofing off. They will find places that don’t slow them down.

The Fuzz
http://www.thefuzznetwork.com

By: morgan180

morgan180 — Mon, 11 May 2009 15:44:43 +0000

It amazes me that marketers continue to try to bend the Web to the TV model rather than inventing marketing that aligns with the permission-based ethos of the Web. In my opinion, interruption is not the answer, integration is. Create content that is relevant, useful and appealing and online users will consume it. Savvy marketers understand that the web is all about user experience and will design innovative campaigns (video and otherwise) that align with that, not rail against it.