Vid-Biz: Krikorian, NewsMarket, Microsoft Vomit
Sling Founder Headed to DirecTV? Satellite company reportedly has reached out to Blake Krikorian to succeed Chase Carey as CEO. (paidContent)
The NewsMarket to Acquire MediaLink; NewsMarket will acquire all oustanding shares of MediaLink’s common stock for 20 cents per share in cash; move will combine NewsMarket’s digital video distribution platform with MediaLink’s professional services. (release)
Microsoft Dumps Vomit Ad; viral spot for Internet Explorer featuring a woman vomiting over the web sites her husband visits is pulled. (CNET)
1Cast Signs Fox Business News and Al Jazeera; two networks will provide “up-to-the-minute” clips to the news aggregator. (Multichannel News)
Yesterday Was Supposed to Be a Tru2Way Milestone; July 1 was the day the large cable cos agreed to be ready to support tru2way enabled CE devices; while deadline was missed, cable companies are making good faith efforts. (ZatzNotFunny!)
HD Streams Still a Dream; measly megabit-per-second connections, superior Blu-ray video quality and limited content add up to high-definition video streaming to the TV not taking off for a while. (Variety)
Study: TV More Effective for Ads than Online; research from Cable & Telecommunications Association for Marketing and NeuroFocus TV gives high marks for recall, intent to purchase and emotional engagement (ed. note: What if the emotion people are engaging in is anger over all the commercials?). (MediaWeek)
Related research and analysis from GigaOM Pro:
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Too bad about the Microsoft ad. That was HILARIOUS, but they did the typical corporate thing and ended up succumbing to “bland-ification” in order to be as palletable as possible to the widest audience.
Oh well…
Interesting Krikorian rumor. Wish paidContent could cite a source or even the type of source.
@Druu — can’t tell if you’re being sarcastic. Please say you’re being sarcastic. This ad was not funny.