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	<title>Comments on: Vid-Biz: Cord-Cutting, IAB, Kyte</title>
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		<title>By: Measuring Up the Online Video Measurers</title>
		<link>http://gigaom.com/video/vid-biz-cord-cutting-iab-kyte/#comment-468892</link>
		<dc:creator><![CDATA[Measuring Up the Online Video Measurers]]></dc:creator>
		<pubDate>Fri, 05 Jun 2009 04:02:07 +0000</pubDate>
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		<description><![CDATA[&lt;p&gt;[...] Measuring Up the Online Video&#160;Measurers  Online video watching &#8212; is it massive or is it overblown? These days, it&#8217;s almost a political question. Traditional television distributors assure us that 99 percent of video is watched on a television screen, and a massive observational study concluded that people say they watch more online video than they actually do in order to sound &#8220;new and cool.&#8221; Consumers &#8220;cord-cutting&#8221; their cable subscriptions en masse? That&#8217;s a &#8220;myth.&#8221; [...]&lt;/p&gt;
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		<content:encoded><![CDATA[<p>[...] Measuring Up the Online Video&nbsp;Measurers  Online video watching &#8212; is it massive or is it overblown? These days, it&#8217;s almost a political question. Traditional television distributors assure us that 99 percent of video is watched on a television screen, and a massive observational study concluded that people say they watch more online video than they actually do in order to sound &#8220;new and cool.&#8221; Consumers &#8220;cord-cutting&#8221; their cable subscriptions en masse? That&#8217;s a &#8220;myth.&#8221; [...]</p>
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