Comments on: Turner to Make TV Ads More Like the Web

By: Turner ReUps “TV in Context” for More Targeted Ads

Turner ReUps “TV in Context” for More Targeted Ads — Wed, 20 May 2009 19:59:00 +0000

[...] had our concerns with TV in Context when the program was announced last year, but Turner research says it showed [...]

By: Vid-Biz: Dow Chemical, Turner, MediaFLO « NewTeeVee

Vid-Biz: Dow Chemical, Turner, MediaFLO « NewTeeVee — Fri, 10 Oct 2008 17:05:39 +0000

[...] Turner’s Contextual TV Ads Launch; media buyers Starcom and Magna Global sign up for the service that better targets ads to content within shows. (Broadcasting & Cable) (previous coverage) [...]

By: Blank Slate Blurs Web/TV Series « NewTeeVee

Blank Slate Blurs Web/TV Series « NewTeeVee — Mon, 23 Jun 2008 16:26:59 +0000

[...] more like the web. During its upfronts, the company announced that TNT, TBS and TruTV will feature TVinContext ads, which provide relevant ad targeting based on the content of a [...]

By: Fox Webifies Dollhouse and Fringe « NewTeeVee

Fox Webifies Dollhouse and Fringe « NewTeeVee — Fri, 16 May 2008 15:29:43 +0000

[...] nudge towards a more webified TV experience offered up by a network this week. Turner announced its TVinContext to serve up more content-based relevant advertisements during its programs, and CBS partnered with [...]

By: critical bride

critical bride — Wed, 14 May 2008 23:37:29 +0000

Wow this is a pretty cool idea! I hope it works well to make up for their print ads going down.