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	<title>Comments on: Hey Guys, What Constitutes a View?</title>
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		<title>By: accomodation room</title>
		<link>http://gigaom.com/video/tubemogul-study/#comment-448085</link>
		<dc:creator><![CDATA[accomodation room]]></dc:creator>
		<pubDate>Fri, 17 Oct 2008 10:57:44 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/06/27/tubemogul-study/#comment-448085</guid>
		<description><![CDATA[I did the same and it didnt count - is it because I was not logged on I wonder?
]]></description>
		<content:encoded><![CDATA[<p>I did the same and it didnt count &#8211; is it because I was not logged on I wonder?</p>
]]></content:encoded>
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	<item>
		<title>By: gary</title>
		<link>http://gigaom.com/video/tubemogul-study/#comment-448084</link>
		<dc:creator><![CDATA[gary]]></dc:creator>
		<pubDate>Fri, 17 Oct 2008 10:56:51 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/06/27/tubemogul-study/#comment-448084</guid>
		<description><![CDATA[I just tried youtube and let it play to end 10 times and did a refresh and the views stayed the same... figure that one out?
]]></description>
		<content:encoded><![CDATA[<p>I just tried youtube and let it play to end 10 times and did a refresh and the views stayed the same&#8230; figure that one out?</p>
]]></content:encoded>
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	<item>
		<title>By: Report: YouTube, Yahoo Relax Standards to Inflate Views &#171; NewTeeVee</title>
		<link>http://gigaom.com/video/tubemogul-study/#comment-448083</link>
		<dc:creator><![CDATA[Report: YouTube, Yahoo Relax Standards to Inflate Views &#171; NewTeeVee]]></dc:creator>
		<pubDate>Tue, 20 May 2008 01:41:27 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/06/27/tubemogul-study/#comment-448083</guid>
		<description><![CDATA[[...] June, we asked &#8220;Hey Guys, What Constitutes a View?&#8221; after Emeryville, Calif.-based TubeMogul released the first edition of this report. We were [...]
]]></description>
		<content:encoded><![CDATA[<p>[...] June, we asked &#8220;Hey Guys, What Constitutes a View?&#8221; after Emeryville, Calif.-based TubeMogul released the first edition of this report. We were [...]</p>
]]></content:encoded>
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	<item>
		<title>By: NewTeeVee Need-to-Know Web Video Metrics &#171;</title>
		<link>http://gigaom.com/video/tubemogul-study/#comment-448082</link>
		<dc:creator><![CDATA[NewTeeVee Need-to-Know Web Video Metrics &#171;]]></dc:creator>
		<pubDate>Tue, 10 Jul 2007 14:39:54 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/06/27/tubemogul-study/#comment-448082</guid>
		<description><![CDATA[[...] constitutes a view?&#8221; we asked a couple weeks ago, noting disparities between various video hosting sites as researched by [...]
]]></description>
		<content:encoded><![CDATA[<p>[...] constitutes a view?&#8221; we asked a couple weeks ago, noting disparities between various video hosting sites as researched by [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Alex Black</title>
		<link>http://gigaom.com/video/tubemogul-study/#comment-448081</link>
		<dc:creator><![CDATA[Alex Black]]></dc:creator>
		<pubDate>Fri, 29 Jun 2007 23:10:36 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/06/27/tubemogul-study/#comment-448081</guid>
		<description><![CDATA[Mark, indeed - standards are always good, and Revver would be happy to work with others in the industry on this. 
alexblack@revver.com
]]></description>
		<content:encoded><![CDATA[<p>Mark, indeed &#8211; standards are always good, and Revver would be happy to work with others in the industry on this.<br />
<a href="mailto:alexblack@revver.com">alexblack@revver.com</a></p>
]]></content:encoded>
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		<title>By: Mark Rotblat</title>
		<link>http://gigaom.com/video/tubemogul-study/#comment-448080</link>
		<dc:creator><![CDATA[Mark Rotblat]]></dc:creator>
		<pubDate>Thu, 28 Jun 2007 21:42:53 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/06/27/tubemogul-study/#comment-448080</guid>
		<description><![CDATA[Thanks for the post, Liz. This is Mark from TubeMogul.  Alex makes a good point which we note in our report, which is that there are some great metrics out there like completions, which is in Revver&#039;s API (and unique to them, as far as we know).  Alex, would you be interested in assembling with leaders from the other top sharing sites to help determine standards for the industry?  Based the different stats available for tracking in your API, you guys have put a good deal of thought into this already.  We think putting standards in place is critical to priming the pump for advertising dollars in online video and will be beneficial for everyone involved.
Mark
mark at tubemogul.com
]]></description>
		<content:encoded><![CDATA[<p>Thanks for the post, Liz. This is Mark from TubeMogul.  Alex makes a good point which we note in our report, which is that there are some great metrics out there like completions, which is in Revver&#8217;s API (and unique to them, as far as we know).  Alex, would you be interested in assembling with leaders from the other top sharing sites to help determine standards for the industry?  Based the different stats available for tracking in your API, you guys have put a good deal of thought into this already.  We think putting standards in place is critical to priming the pump for advertising dollars in online video and will be beneficial for everyone involved.<br />
Mark<br />
mark at tubemogul.com</p>
]]></content:encoded>
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	<item>
		<title>By: Rosetta Stone to Online Video Counters &#171; Hrag Vartanian</title>
		<link>http://gigaom.com/video/tubemogul-study/#comment-448079</link>
		<dc:creator><![CDATA[Rosetta Stone to Online Video Counters &#171; Hrag Vartanian]]></dc:creator>
		<pubDate>Wed, 27 Jun 2007 18:32:15 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/06/27/tubemogul-study/#comment-448079</guid>
		<description><![CDATA[[...] {Hat tip to NewTeeVee} [...]
]]></description>
		<content:encoded><![CDATA[<p>[...] {Hat tip to NewTeeVee} [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Alex Black</title>
		<link>http://gigaom.com/video/tubemogul-study/#comment-448078</link>
		<dc:creator><![CDATA[Alex Black]]></dc:creator>
		<pubDate>Wed, 27 Jun 2007 18:26:53 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/06/27/tubemogul-study/#comment-448078</guid>
		<description><![CDATA[Hey, Alex from Revver here.  Just wanted to point out that we track several &quot;kinds&quot; of views.  For publicly facing viewcounts (the viewcount displayed on video thumbs/watch pages) we do indeed register/display all initiated plays.  We also track and report complete views, as well as advertising stats (and more), and this info is available through the account analytics available on revver.com or through our API.
]]></description>
		<content:encoded><![CDATA[<p>Hey, Alex from Revver here.  Just wanted to point out that we track several &#8220;kinds&#8221; of views.  For publicly facing viewcounts (the viewcount displayed on video thumbs/watch pages) we do indeed register/display all initiated plays.  We also track and report complete views, as well as advertising stats (and more), and this info is available through the account analytics available on revver.com or through our API.</p>
]]></content:encoded>
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	<item>
		<title>By: Saket Kumar</title>
		<link>http://gigaom.com/video/tubemogul-study/#comment-448077</link>
		<dc:creator><![CDATA[Saket Kumar]]></dc:creator>
		<pubDate>Wed, 27 Jun 2007 18:03:09 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/06/27/tubemogul-study/#comment-448077</guid>
		<description><![CDATA[Very interesting analysis. I always used to wonder, how video sharing sites calculate the view.

Yahoo way to count 1 view per IP has some flaw. Generally, in corporate environment, company expose only one IP address to the outside world. So, if 100 people from one company watch same video, it should not be counted as only 1 view. Better way to handle this scenario is to count one view, if user is logged in to their account.

3/4 &gt; view may be counted as 1 view as lot of us don&#039;t wait till the complete end of the video.
]]></description>
		<content:encoded><![CDATA[<p>Very interesting analysis. I always used to wonder, how video sharing sites calculate the view.</p>
<p>Yahoo way to count 1 view per IP has some flaw. Generally, in corporate environment, company expose only one IP address to the outside world. So, if 100 people from one company watch same video, it should not be counted as only 1 view. Better way to handle this scenario is to count one view, if user is logged in to their account.</p>
<p>3/4 &gt; view may be counted as 1 view as lot of us don&#8217;t wait till the complete end of the video.</p>
]]></content:encoded>
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