Why You Should Care
Much web content has become reliant on brand partnerships and sponsorship deals — making it one of the easiest ways to survive in the web series world.
Branded Content
Apple is almost the coolest brand in the world, according to the latest CoolBrands survey, but the top honor goes to fast cars. Aston Martin ranked as the coolest overall brand, but Apple ranks second, beating out any and all of its closest competitors. Read More »
A young woman held against her will, a mysterious Chinese takeout receipt, a laptop that offers access to YouTube and Facebook but not Google Earth: Those are some of the puzzle pieces of a new interactive movie called The Inside Experience, unveiled by Intel Monday. Read More »
While this year’s Emmy nominees once again neglected to recognize any web originals, that hasn’t stopped Hollywood from enlisting Internet-originating content for adaptation. But is Rhett and Link hopping to IFC and Lisa Kudrow moving Web Therapy to Showtime good or bad for web series? Read More »
What do you do if your brand or product is looking a little long in the teeth? Hitch your wagon to Apple’s star, that’s what. Apple’s software and hardware offer a great opportunity for brands to reinvent and extend themselves, but only if it’s handled correctly. Read More »
There’s been a lot of talk about “branding” and media lately, sparked in part by Washington Post columnist Gene Weingarten’s recent anti-branding rant, in which he said it was “ruining journalism.” But like it or not, branding is now an inescapable part of new media. Read More »
In what might be a first in the digital space, Break Media has signed web actress/writer/producer Taryn Southern to an overall first-look deal, and will work to not just strengthen her brand, but push it out on other platforms beyond the web. Read More »
GE has YouTube star ShayCarl doing a road trip all around the country to highlight green technology as part of its Ecomagination campaign. The campaign was produced by Howcast, which last year was able to drive 15 million YouTube video views to GE-sponsored videos. Read More »
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