Comments on: The New Matchmakers: Startups Tackle Product Placement Deals

By: YouTube Comments Poster

YouTube Comments Poster — Tue, 05 May 2009 22:04:32 +0000

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By: mike review

mike review — Wed, 25 Mar 2009 18:57:39 +0000

Research and Markets noted that report highlights include: Consumer reviews and ratings for virtually every product or service available can...

By: PlaceVine, una start up para el product placement « NewAlter

PlaceVine, una start up para el product placement « NewAlter — Thu, 19 Mar 2009 17:14:14 +0000

[...] Yahoo News y NewTeeVee Posted Miércoles, Febrero 25th, 2009 under Medios, Negocios. Tags: media, newalt, product [...]

By: Zadby Sweetens the Deal for Branded Video Producers « NewTeeVee

Zadby Sweetens the Deal for Branded Video Producers « NewTeeVee — Thu, 12 Mar 2009 01:09:09 +0000

[...] For more on Zadby’s competition, see our recent story: The New Matchmakers: Startups Tackle Product Placement Deals. [...]

By: Bob13

Bob13 — Sat, 07 Mar 2009 15:22:54 +0000

Placevine seems to be a copy of Mediamatchmaker.com, which went bust a couple months ago due to failure. There is also Nextmedium.com who have the most complete offer i have seen.

By: pumpe geld

pumpe geld — Thu, 05 Mar 2009 16:15:04 +0000

Raivo Pommer raimo1@hot.ee

EZB krise

"Zu spät, zu zögerlich"

Der DGB ging die EZB dagegen scharf an. "Sie reagiert zu spät und zu zögerlich auf die historische Wirtschaftskrise", sagte der Chefvolkswirt der Deutschen Gewerkschaftsbundes (DGB), Dierk Hirschel.

"Sie hätte sich ein Beispiel an den angelsächsischen Banken nehmen und die Zinsen schnell und drastisch senken sollen." In den USA liegt der Leitzins nahe null Prozent.

Vor der EZB hatte am Mittag bereits die Bank von England ihren Leitzins auf das historische Tief von 0,5 Prozent gekappt und den Ankauf von Staatsanleihen angekündigt um zusätzlich Milliarden in die Wirtschaft zu pumpen.

By: Mark Schoneveld

Mark Schoneveld — Wed, 04 Mar 2009 15:52:25 +0000

I'm a little late on this, Liz (I was out at the True/False Film Festival this weekend), but thanks so much for the shout out of XLNTads & Poptent! We appreciate it very much.

Our base price actually lowered a bit last month with the launch of XLNTads Direct, a DIY approach to our crowdsourced video creative model. Now you can get creative made for your brand starting at $9500.

By: Company Formation Agent

Company Formation Agent — Mon, 02 Mar 2009 11:05:18 +0000

This could prove to be very interesting indeed. We definately need transparency. It's so easy to pull the wool over people eyes so such business does need to be transparent.

By: Neno Brown

Neno Brown — Fri, 27 Feb 2009 15:46:39 +0000

Great post by the way Liz....

By: Neno Brown

Neno Brown — Fri, 27 Feb 2009 15:43:58 +0000

The product placement technology is very cool, but does the advertiser think so, as the whole point of ads is to notice them.

The areas of this technology outside just advertising have not really been looked at, the new start-ups and I do not blame them; are looking for that pot of gold by becoming ad networks, it would be good if they just farmed the technology out as an API and let the market get on with it.

I spoke to Zunavision and they seem to be looking at the API approach with some form of payment gateway sharing process on confirmation of product placed (still waiting a reply), but they as well as the new start-ups have centralized the technology either to professionaly produced content, a major vendor, post-production ad inserts or are negotiating the copyright insertion problem.