The All-For-Nots Play Kimmel
The All-For-Nots, the real-life band made up for the fictional documentary web series of the same name, will be playing Jimmy Kimmel Live tonight, June 25 at 12:05 ET. Getting on national TV as a musical act is a significant breakthrough for the web show, which we haven’t checked in with since launch (though we’ve been watching on Hulu).
The All-For-Nots has been seen nearly 5 million times, according to Jane Hu of Vuguru. Those views come from distribution partners galore: Bebo, Blip.tv, Dailymotion, HDNet, Hulu, iTunes, ManiaTV, Veoh, Verizon Wireless VCAST, YouTube. Of those we looked at (most don’t display view counts), Veoh seems to be attracting the most, with 419,945 views for one episode (embedded above) and others breaking into the hundreds of thousands. Still, many episodes had just a few hundred views on Veoh, making us think promotion must have had something to do with the big hits. Veoh, after all, is funded by Vuguru founder Michael Eisner.
Meanwhile on YouTube, the single most-viewed episode has 42,910 views, and on DailyMotion the most popular episode has just 49 views (whoa). The show is currently in week 15 of its run, and it has nine weeks left (each week’s release consists of a core episode plus related clips).
The “quasi-fake, quasi-real indie rock band,” as Hu calls them, will be appearing alongside Mike Myers (who’s seen better days) and Boston Celtic Paul Pierce (who hasn’t!).
For more on The All-For-Nots, see our NewTeeVee Station page for the show.
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Liz, live performance and events are becoming key promotional tools for all kinds of Web shows.
We’re regularly seeing real-life events being staged in association with Web shows and online video here in London.
KateModern had several and the latest one is this Friday June 27 for The Jonas Brothers, who have a major campaign on Bebo right now.
Bebo’s running a contest for the winner to join the band on an open-top bus ride and gig. And they’re going to stream the whole event live on video via Kyte from Nokia N95 mobiles.
More here:
http://tinyurl.com/3zgxcb
I dream of having the French Maids do a live “How To” on Jimmy Kimmel and Colin is right about live shows not only on TV but in person.
Dusty Wright and Richard Burns who run Culture Catch have been throwing live events to monetize their online content for a couple of years that gave me the idea of having the French Maids appear at parties to do live demos of products.
I imagine TV Shows used radio and live events to promote and monetize their content in the 50′s. There’s nothing new here it’s just new to us.
Colin, I totally agree. Live is not new, but it is fun!
interesting stats. i figured all-for-knots was indeed “bombing” because it has no social network forcing it on people.
I was in a study abroad program at Harlaxton College in England ten years ago with the actor who plays Johnny Hamilton. He was a theater major at the University of Evansville, and he kept us entertained throughout the semester by playing acoustic guitar and singing things like a song from Twelfth Night. He also did a great job with the Band of Brothers speech from Henry V. I found out about this show when I clicked on Hulu and saw Kevin’s face on a featured ad there. I really enjoy the show and watching the characters develop, and love the first six songs. Cheers.