Comments on: The 7-Minute Sopranos: An Inside Job? http://gigaom.com/video/the-7-minute-sopranos-an-inside-job/ Fri, 25 May 2012 12:36:26 +0000 hourly 1 http://wordpress.com/ By: notexactlyinsiders http://gigaom.com/video/the-7-minute-sopranos-an-inside-job/#comment-446060 Fri, 20 Apr 2007 20:02:05 +0000 http://newteevee.wordpress.com/2007/04/19/the-7-minute-sopranos-an-inside-job/#comment-446060 For clarification sake:
Joe Sabia, the guy who works at HBO and co-creator of the video, made it in the basement of his home with his friend, Paul Gulyas. He didn’t tell the press he worked for HBO because he didn’t want to lose his job -
(hmm.. if the video received a bad review, and an HBO employee in the press says he co created it… seems worthy of firing….)

but the video received a great review. And the risk seems smaller in hindsight than it was in reality. What was more than an “insider job” was simply a pure coincidence that he works at HBO. And you guys are right, the creators are good with media. That’s why they were sought out by HBO in the first place.

HBO being proactive and using young talent in this format for PLANNED viral marketing campaigns is another issue…. they still have much to learn….

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