Could more exposure to Baywatch be a good thing for people of developing countries? Well, Baywatch, might be a bad example, but during his presentation at the National Association of Television Programming Executives Conference in Las Vegas this week, World Bank Sr. Economist Charles Kenny … Read More »
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U.S. television networks will generate $120 million from online advertising shown on streamed episodes in 2007, according to a major media buyer executive. Tracey Scheppach, senior vice-president and video innovation director for Starcom, told the Financial Times that number was based on extrapolating her company’s purchases … Read More »
