Video ad startup Jivox has raised $8.2 million in an attempt to bring its technology to multiple screens. In addition to the funding, which was led by Fortisure Ventures and existing investors Opus and Helion, Jivox will add two new members to its board of directors. Read More »
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TubeMogul’s PlayTime ad network has grown dramatically since being launched earlier this year, and is now ranked second in terms of potential reach among advertisers. With 206.7 million unique visitors and 97 percent of online viewers in August, it trails only BrightRoll in potential reach. Read More »
Expect those yellow teeth ads to pop up on top of your YouTube videos any day now, as Google has added an option to build display ad overlays within its Display Ad Builder, making it possible for AdWords customers to easily generate … Read More »
Battle Brewing Between Warner and Netflix? Amidst the windowing of new releases for kiosks, Warner looking to renegotiate how soon the mail-order company can receive discs as well. (Deadline Hollywood) Qik Launches iPhone App; can’t stream live video, though; you have to record first, then … Read More »
If ShortTail Media has its way, your Internet browsing will soon be interrupted by 15- to 30-second video ads. AdWeek reports that the company’s Digital 30 (D30) is a “deliberately intrusive” ad placement that loads as you browse between web pages. The idea, of course, … Read More »
EMarketer released a report today saying that growth in online video ad spending will drop dramatically in the coming year climbing just 44.9 percent from $587 million in 2008 to $850 million in 2009. Read More »
A new report from eMarketer says that with 67 percent of Internet users already seeing some form of video advertising online (in-stream, in-banner, or in-text) at least once a month, the audience has reached critical mass and video ads will become “ubiquitous” by 2012. By … Read More »
Google and Veoh have introduced new video ad initiatives to help publishers and marketers connect with consumers. Google released new ad video ad units that support 728×90 and 160×600 formats. Unlike the old formats, these new units are standard IAB sizes that should fit … Read More »
