TubeMogul has long been best known for the analytics data that it provides to publishers and advertisers. Now it’s enhancing that data set for ad clients by providing demographic information that will enable marketers to ensure their video campaigns are reaching the right demographic. Read More »
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TubeMogul has raised a Series B round of funding of $10 million from new and existing investors. The online video advertising and analytics company wants to use the new cash infusion to build out its ad platform, which has proven to be a major money maker. Read More »
Today on the Net: British file sharers will continue to face lawsuits, Facebook.com is now the second most visited online video site, Apple approves the PlayOn video app,Hulu tweks its iOS app, and more. Read More »
TubeMogul’s PlayTime ad network has grown dramatically since being launched earlier this year, and is now ranked second in terms of potential reach among advertisers. With 206.7 million unique visitors and 97 percent of online viewers in August, it trails only BrightRoll in potential reach. Read More »
Broadcast networks would do well to keep viewers on their own sites rather than having them watch video through embedded players, according to new research. Viewers watched more broadcast video on-site and viewers that found content through social networking sites were more likely to watch longer. Read More »
Online analytics and monetization firm TubeMogul is making its reporting features available to companies that deliver video through HTML5 video players. By doing so, video publishers can get the same analytics from the iPhone and iPad as they receive through Flash video players online. Read More »
YouTube is clocking more than 3 billion video views each month from the top 2500 members of its partner program alone. That means more chances to make money, but not necessarily a lot of money for everyone: Most of these views are generated by music labels. Read More »
Despite the growing number of people that watch online video in the primetime hours of 7 p.m. to 9 p.m., for the most part online video viewing continues to be a work-time distraction, according to new data from TubeMogul and Brightcove. Read More »
Video analytics firm TubeMogul is adding a whole new layer to its reporting suite, giving its users the ability to drill down to a city-level view of how videos are performing across their sites. Even better — the new reporting features will be free. Read More »
Issues regarding analytics have come up in at least one of our recent Five Questions With… features, so for this week we reached out to one of the experts on the topic. TubeMogul Co-founder and CEO Brett Wilson leads the strategic direction … Read More »
Online video viewers are tuning in to more broadcast content, driving increases in the number of views and the amount of time spent watching traditional TV fare through the web, according to new data from Brightcove and TubeMogul. The Online Video & … Read More »
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